SQUAREONE CONSULTING -STRATEGIC PARTNERS IN ONLINE MARKETING AND CONTENT MANAGEMENT SYSTEMS
SquareOne knows more than websites; it knows business. We help clients achieve business objectives through online technology for all operational aspects of a company, not just marketing.
Our expertise spans a wide range of industries and business models, and we know how to leverage technology to help with the heavy lifting.
• Website/internet property evaluations and gap analysis
• Online and Offline Business process consulting
• Website Goal setting/Goal review
• Site Analysis & Diagnostics services
• Online SWOT (Strengths Weakness Opportunity Threats) Analysis
• Competitor Analysis
• E-commerce strategy creation; online store development and deployment
• Website Design and Development
• Requirements analysis and RFP creation
• eCRM strategy and deployment
• CRM and LMS strategy, platform recommendations and deployment
DIGITAL CONSULTING SERVICES
- Overall business and target market analysis
- Web site audit, analytics audit and complete SEO diagnostics including PPC campaigns
- Competitor environment and landscape review
- Holistic visibility KPI development including benchmarking
- Current Data Analysis
- Google Analytics Auditing
- Google Analytics Configuration & Impelementation
- eCommerce Analytics Auditing
- eCommerce Analytics Configuration & Implementation
- Ongoing Analytics Management
- Overall StrategyDevelopment
- Brand/Market/Competitor ‘Listening’
- Social Media platform/community/tools recommendation
- Social Media education, best practices and social network training including Twitter, Facebook, YouTube, LinkedIn and Meetup
- Specific LinkedIn only training for brand visibility, sales channels and HR /recruiting
- Blogging strategy development and implementation services
- Twitter strategy development and training
- YouTube/Vimeo strategy development and training
- Social media policy development including privacy/company security best practices; training and adoption programs
- SquareOne Consulting has years of business knowledge and expertise in creating effective RFPs that result in consistent and clear proposals in line with the project vision and objectives.
- An effective RFP is a detailed document that clearly defines the vision, project requirements and scope while allowing for innovative and creative solutions.
- A seasoned project manager will take heavy lifting of creating the RFP off an organization’s shoulders. Utilizing proven processes that incorporates all stakeholders’ input to the project are included, allowing for clearly articulated requirements, leading to consistent vendor responses.
Web and CMS PROJECT MANAGEMENT
SquareOne Consulting can provide interim Project Management for just about any sized project.
Project Management Services Include:
- Planning and Defining Scope
- Activity Planning and Sequencing
- Resource Planning
- Developing Work Schedules
- Time Estimating
- Cost Estimating
- Budget Development
- Following up with Project Team
- Testing Plans /UAT Coordination
- Project Launch Scheduling
- Pre- and Post-Mortems
- Project Documentation.
DIGITAL MARKETING MANAGER
If your organization doesn’t have the capacity to manage its digital marketing activities we can help.
Many times hiring a digital marketing manager and/or spending monthly retainers with an outside agency can be very costly.
That’s where we can help. SquareOne Consulting provides an economical alternative. Your company will have access to top talent with agency and business experience. We can handle just about every digital marketing need including:
- Web Site Audits
- Copywriting /SEO Copywriting
- SEO Optimization and Application
- Campaign Planning and Management
- Analytics configuration and Review
- KPI Development and Ongoing Measurement
- Web Site Updates Including Copy and Functionality
- e-commerce Management- product copy updates, merchandising, analytics and functionality